How Pro Coffee Gear Brewed Big Results with Precision Targeting and Creative Execution

Discover how a specialty coffee equipment brand in Texas scaled across the U.S. with a data-led strategy and performance-driven Meta campaigns.

Meta Ads

Pro Coffee Gear

Ecommerce

Pro Coffee Gear

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Based in Texas, Pro Coffee Gear specialises in high-end coffee equipment and renewed machine sales for home baristas, cafés, and commercial roasters. With a passion for quality and innovation, the brand has earned a loyal following across the U.S. by offering everything from espresso machines and grinders to accessories and wholesale solutions for growing coffee businesses, and creating the perfect home set up.

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Scope

Digital Marketing Strategy | Meta Ads | Creative Direction | Performance Design

Our Strategies

We employed a range of key strategies to ensure the success of our campaigns.

We implemented a performance-driven digital marketing strategy tailored to scale sales and brand recognition across the U.S. market:

Built a nationwide funnel targeting both residential and commercial customers, leveraging existing customer lists and engaged audiences to maximise relevance and conversion.
Ran rigorous creative testing at every stage of the funnel—from awareness to purchase—to find top-performing visuals and messaging combinations.
Deployed a dynamic mix of static graphics, reels, and catalog ads to engage and re-engage audiences, layering in customer reviews and user-generated content for authentic social proof.
Experimented with a variety of promotions and bundled deals to spark interest, drive conversions, and scale high-performing products efficiently.