How Defenx Flooring Went from Builder Referrals to Booking Their Own Jobs and Tripled Their Leads

See how we helped Defenx transform their digital presence, build brand awareness across Brisbane, and take full control of their lead pipeline through targeted Google and Meta Ads.

Google Ads

Meta Ads

Leads

Defenx

Defenx is a Brisbane-based flooring specialist offering premium epoxy flooring, waterproofing, and concrete sealing services. Trusted by homeowners and businesses across South East Queensland, Defenx is known for their meticulous surface preparation, use of Australian-made products, and flawless attention to detail. Their epoxy flooring range covers everything from decorative flake systems and metallic finishes to solid colour coatings, transforming garages, driveways, patios, warehouses, and commercial spaces into durable, high-gloss surfaces that last.

Despite exceptional workmanship and 5-star reviews, Defenx had a significant challenge: their business was almost entirely dependent on builder referrals, with limited online visibility and no direct-to-consumer lead channel.

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Scope

Digital Marketing Strategy | Landing Page Design and Build | Google PPC | Meta Ads | Content Production and Creative

Our Strategies

We employed a range of key strategies to ensure the success of our campaigns.

We took a full-funnel approach, combining a high-converting landing page, performance advertising, and a content-first creative strategy to build awareness and drive direct bookings.

Built a dedicated, conversion-optimised epoxy flooring landing page featuring a streamlined quote form, 5-star social proof, and a project gallery, all engineered to turn visitors into booked jobs.
Ran targeted Google Search and Local Ads campaigns capturing high-intent Brisbane homeowners actively searching for epoxy flooring, using keyword sculpting, call extensions, and location targeting to maximise quality leads.
Launched Meta Ads campaigns with a huge emphasis on fresh, original content including short-form reels showing jobs in progress, before-and-after transformations, and product showcases to drive brand awareness and generate leads.
Repositioned Defenx from a trade-referral business to a direct-to-consumer brand, creating campaigns targeting homeowners and property managers directly, giving Defenx full control of their pipeline and improving job margins.
Built Defenx's reputation as Brisbane's go-to epoxy flooring specialists through consistent content production, active review generation, and a recognisable brand presence across Google and social media.